We don’t just practice the science of meaning.
We advance it.
Olson Zaltman was born at Harvard’s Mind of the Market Lab. That origin is not just a credential, it’s a disposition. We are researchers at heart, which means we are never finished learning.
Z-Files
Our Take on what’s happening in business, research, and the human mind.
Articles And Books
The Intellectual foundation of everything we do
Dare To Think Differently: How Open-Mindedness Creates Exceptional Decision Making
How Customers Think: Essential Insights Into the Mind of the Market
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
In The Press
What others are saying about OZ and the science of meaning
