LIGHTING THE PATH BETWEEN MIND SCIENCE AND MARKETING NEEDS
Our Story begins and continues with our commitment to you, our clients. It began when a Harvard professor made a fateful trip to a village in Nepal.
OLSON ZALTMAN PROMISE
As the Harvard-founded pioneers in the use of mind science for consumer insights, we are passionate about helping our clients unlock the hidden power of the unconscious. We uncover the beliefs and behaviors that impact your consumers’ decisions and partner with strategic leaders like you to determine the most impactful way of leveraging deep insights.
Powered by our ability to go deeper.
95% of your consumers' decisions are made deep in their unconscious where beliefs and behaviors are rooted. What if you had the ability to see these deep emotions and human truths? The universal Deep Metaphors™ of our lives? The ability to uncover this unconscious was the beginning of Olson Zaltman at the Harvard Business School Mind of the Market with the launch of ZMET, the first market research technique to receive a U.S. patent.
The origins of ZMET
THE ZMET ORIGIN STORY
Jerry Zaltman remembers how a trip to Nepal revolutionized his thinking about market research and led to the development of ZMET.
JERRY ZALTMAN
Founding Partner
Thought leadership in action
Olson Zaltman has helped clients across 17 verticals craft strategic direction for brand positioning, new product development and breakthrough messaging. Generating revenue beyond expectations.
Rooted in scientific rigor
Our academic roots are reflected in the our highly vetted research tools including our latest quantitative tool, Simile. We’ve conducted more than 2,000 studies in 40 countries worldwide and our work has been cited 4,000+ academic and industry publications. Academically rooted, passionately client-centered and deliberately small, Olson Zaltman is high-touch, rigorous in its methodology and results-oriented.
Jerry Olson and Jerry Zaltman take their expertise beyond academia and into the marketplace
"In 1997, no one was studying the impact of recent advances in social and mind sciences on market dynamics.”
Jerry Olson discusses how he and Jerry Zaltman got excited about taking their expertise beyond academia and into the marketplace.
JERRY OLSON
Founding Partner