ARIGUN BAYARRA

Senior Insight Associate

abayaraa@olsonzaltman.com

Arigun graduated from Allegheny College with a B.A. with Honors in Business. Throughout his education, his passion for tourism in Mongolia molded into place branding, marketing, and eventually into market research and consumer neuroscience. With his newfound passion, he won the Business Senior Project Award for his research on Super Bowl commercials’ effectiveness in creating diverse and inclusive brands. 

Before joining Olson Zaltman, Arigun worked as a researcher on consumer insights projects to understand the human mind and behaviors. He has also attended Sigma Xi Undergraduate Research Conference at Penn State and the 21st International Business Congress at Kahramanmaras, Turkey to present his insights. 

Outside of work, Arigun enjoys playing chess and promoting Mongolian culture with his national instrument, the Morin Khuur. He has even performed for a member of the British Royal Family, Prince Edward, at the 2014 International Youth Arts Festival.