James Forr

One of my favorite quirky books is Traffic by Tom Vanderbilt, which discusses the unconscious factors that influence the way we drive (driving drivers, if you will). The author is…

Who is more ethical, men or women? According to NPR correspondent Shankar Vedantim, there is a widespread belief that women are more ethical than men.  The flip side of that…

Here is a really thought-provoking essay about the widely accepted metaphor of "Brain as Computer."  Most people think of the brain this way. You probably do, too, even though you…

Thanks to Jerry Olson for drawing my attention to this column about what marketers can learn from Beyonce. Beyonce is brilliant at creating buzz around her album releases (the music…

Thanks to Olson Zaltman's Joe Plummer for sharing this article from The New Yorker about the sense of touch.  It discusses how scientists are innovating around touch in ways that…

A new study in the journal Nature explains why a good story can be so engrossing. Researchers at Cal-Berkeley tracked brain activity in people as they listed to podcasts of…

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 Lufthansa has brought virtual reality to the airline industry. Airline travel has become largely commoditized and consumers tend to focus on time and price when selecting a flight. Lufthansa,…

Minecraft is, in many ways, today’s Lego – and more. A  New York Times Magazine feature, headlined “The Minecraft Generation,” explains how the game is inadvertently is teaching a generation…

As an expert in this article says, the tongue could be a window to the psyche. The article above summarizes recent research into the correlation between taste and our behavior…

Outstanding article in the latest Harvard Business Review from Douglas Holt, author of the book How Brands Become Icons. Holt wrote his book about a decade ago and since that…

An article from The Atlantic,“The Incredible Thing We Do During Conversations,” sheds light on both the workings of the unconscious mind and the commonalities in how all humans communicate.There is…