ZMET Case Studies

CASE STUDIES

KitchenAid's case study "Illuminating Human Truths"

Illuminating human
truths

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Kotex case study "Connecting Deeper With Consumers"

Connecting deeper with consumers

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Frito Lay case study  "Driving Brand Equity"

Driving brand
equity

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HSBC case study  "Going Global"

Going
global

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Masked Case Study "Creating Effective Communication"

Creating effective communication

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Marketing a
new brand

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Del Monte case study "Refreshing a Classic Brand"

Refreshing a
classic brand

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Innovation in life and death

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Cheetos case study  "Reaching a New Audience"

Reaching a
new audience

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Understanding behavior

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Susan G Komen case study "Using Metaphor to Drive Differentiation"

Using metaphor to drive differentiation

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Harvard University case study "Illuminating Segments"

Illuminating segments

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Harrahs Las Vegascase study "Understanding Customer Experience"

Understanding customer experience

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Syngenta case study  "Standing Out in a Commodity Category"

Standing out in a commodity
category

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How a generation thinks and feels about wellness

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The First Wave case study "The First Wave: Driving Contributions in a Pandemic"

The First Wave: Driving contributions in a pandemic

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