Jacque Barbush Senior Insight Associate at Olson Zaltman

JACQUE BARBUSH

Senior Insight Associate

jbarbush@olsonzaltman.com

Meet Jacque, an energetic jet-setter who has recently found her roots in Pittsburgh. Growing up as the quintessential middle child among 5 siblings, she cultivated a fierce competitive drive and an irrepressible spirit from an early age. Whether it was battling for goals on the sports fields, striving for an A in the classroom, or vying for that last hot dog at the dinner table, Jacque's determination knows no bounds.

Her academic journey led her to the University of Pittsburgh, where she pursued a degree in Industrial Engineering. Launching her career in software implementation, Jacque enjoyed teaching new workflows and guiding her customers through transition periods. However, her appetite for art, creativity, and understanding the intricate nuances of human behavior called her in another direction. 

Jacque returned to school to earn her Masters Degree in Marketing Research from the University of Georgia in 2023. To her, marketing research offers the perfect blend of art and science that allows her to use both sides of the brain while investigating human-driven insights. 

Her passion for understanding human complexities and her inherent knack for asking way too many questions has led her to OZ where she’s excited to uncover deep associations across various industries. Jacque is on a mission to unravel the mysteries of human perception, one question at a time. 

Beyond her academic and professional pursuits, Jacque's boundless enthusiasm spills into her personal life. You'll often find her immersed in sports, embracing new hobbies, and fearlessly venturing into uncharted territories, as she lives by Tennyson’s words “I will drink life to the lees.”