JESSE WILLIAMS
Insight Associate
Jesse is a mystery lover from Georgia whose curiosity drove her to study Marketing at the University of Georgia. During this time, she was a finalist in UGA’s Digital Marketing Competition, where her team sought to crack the code of consumer perceptions on the client.
Her interest in solving mysteries in the marketing landscape guided her to marketing research. In 2024, Jesse graduated with a Master of Marketing Research from the University of Georgia. She loves the qualitative side of research, where she is able to directly find clues that help the client understand their consumers’ way of thinking. When she’s not playing detective, you’ll find Jesse drinking Diet Coke in honor of her home state, reading a thriller, or going to a concert.