MATT HANCHER
Insight Director
Matt Hancher has always been fascinated by human behavior. He enjoys how predictably unpredictable we can be and is always trying to learn more about what makes us tick. As Insight Director, Matt loves to partner with clients to help answer the tough questions and guide them to leverage consumers insights into action.
Matt has tackled problems for multiple Fortune 500 companies spanning the globe and has worked across a diverse set of verticals spanning Food & Bev, Tech, Telecom, Pharma and more. His work has also been featured as a finalist for the Quirk’s Marketing Research and Insight Excellence Qualitative Research Impact Award.
Born and raised in southwestern Pennsylvania and cum laude graduate from the University of Pittsburgh earning a BSBA in Marketing and minor in Economics, Matt is a true Pittsburgher. He enjoys his downtime spinning some of his favorite records, following all Pittsburgh sports, and trying his hardest to earn the right to hold his #1 Dad mug.