Jerry Zaltman cited by Journal of Marketing

The Journal of Marketing has announced that an article co-authored by Gerald Zaltman is one of their five most-cited articles of 2022.

The article is titled: "A Theories-in-Use Approach to Building Marketing Theory," by Valarie Zeithaml, Bernie Jaworski, Ajay K., Kapil Tuli, Wolfgang Ulaga, and Jerry Zaltman