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Revitalize your brand forever..

You can empower your team to deliver world-changing insight with OZ Scholar.

Don’t just take our word for it.

WHAT YOU’LL EXPERIENCE

  • “I have worked with OZ for many years. Their results inspired commercial program campaigns and challenged our thinking around brand perception through the lens of metaphors. I highly recommend the talent at OZ for their consultancy expertise as well as their ability to reveal what truly lies beneath.”

    Cerita Bethea, Director of Behavioral Science, The Coca-Cola Company

  • “ZMET is a research methodology that we continue to turn to over and over again. It has helped us thoroughly understand our brands and the people that appreciate them at a deeper level. The insights we gathered with the help of Olson Zaltman continue to live on and influence our most strategic decisions.”

    Julie Hertel, fmr Associate Insights Manager, Molson Coors

  • “Olson Zaltman’s work for us uncovered deep metaphors, emotions and images that continue to provide unending inspiration to our internal team and agency partners. What makes Olson Zaltman’s work so valuable - especially for creative work - is the deep emotions they are able to uncover which provides particularly rich fodder for agency briefings.”

    Laura Engstrom, Global Consumer Insights Manager, General Mills

The benefits are limitless

Improve effectiveness and efficiency of communications

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Build stronger brand meaning and innovation

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Build your competitive advantage through upskilling

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Become skilled in applying behavioral science principles

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Engaging and a fun way to build your team’s expertise

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Improve effectiveness and efficiency of communications • Build stronger brand meaning and innovation • Build your competitive advantage through upskilling • Become skilled in applying behavioral science principles • Engaging and a fun way to build your team’s expertise •

Unlock your organization’s potential with

OZ SCHOLAR

Equip your team to answer the big questions

  • Metaphors are everywhere and everything and shape our thinking, often without us knowing it. Metaphors are your brands’ new IP.

  • Understand the intricate relationships that exist between your brand, consumer and the myriad of influencers on their emotions and decision-making.

  • Understand how to create a multi-sensory brand experience that your consumers WANT to be a part of.

  • Learn how to build stronger memories for your brand. Memory can be accurate, but also fragile, fallible and unconsciously altered in consumers’ minds which can benefit or unintentionally hurt your brand.

  • Learn how to leverage the right language, metaphors and imagery to cue precisely what you want consumers to unconsciously feel about your brand.