See your brand like customers do
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Reinvigorating the Harvard Endowment
We identified a pattern in Harvard alumni mental frames that significantly impacted their level of contribution - and how to re-engineer it for good.
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The First Wave: Wharton Pandemic Relief Fundraiser
In 2020, Olson Zaltman teamed up with a group of Wharton Business School students determined to help their friends and colleagues on the frontlines of the pandemic. OZ helped reshape their messaging to incorporate metaphor, driving fundraising to new heights, and stimulating engagement.
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Explore Case Studies
At Olson Zaltman, we’ve leveraged the power of metaphor to empower our clients to overcome challenges and find success in arenas ranging from cpgs and pharmaceuticals to the nonprofit sector and creative media. See how we’ve done it!