The showstopper

Although Steve Jobs stories can grow tiresome, this piece from Forbes is a good one, and centers on a tale we had not read before.

It a retrospective on how Jobs introduced the MacIntosh at Apple’s 1984 shareholders meeting.

This is a classic example of corporate storytelling – and how a good internal story told well can energize an entire organization.

(If you have time, here is the video of Jobs’ presentation).