What $2 can buy

Photo from Fortune/CNN

Q: If you earn $2 a day, what do you use to wash your hair?

A: Until now, laundry flakes

P&G is aiming to change that with its“$2 a day” initiative. Armed with market research insights and powerful R&D support, P&G is taking on the challenge of creating a market for themselves in the lowest income pockets of the globe.