Dip & Squeeze

Heinz is replacing its little plastic ketchup packets with a small “dip and squeeze” container, like the one you see above.  McDonald’s and Burger King are testing these packets now.  Fast food chains have been losing sales because many drive-thru customers opt not to purchase fries, largely because it is so difficult to use traditional ketchup packets while driving.

The article also briefly describes some of the market research that went into the design.

(If you don’t have a WSJ subscription, you also can read the article here)