Peaking your pinterest

Last month, Elizabeth participated in a panel on social media and reaching underserved populations from a public health perspective. There was a lot of discussion of Facebook and Twitter and effective means of leveraging those tools. There was no mention, however, of Pinterest.

Pinterest is gaining a lot of popularity, specifically among the female market.

If you aren’t familiar with Pinterest, it is essentially a digital design board where you can “pin” images or articles from anywhere on the internet. Others can “repin” things from your board onto their own, and you can establish a set of regular boards that you want to follow. It is highly visual and, in some ways, aligns with the image basis of the ZMET interview, relying on visual stimulation and discovering ideas rather than searching for a specific item or image (as is discussed in the above article).