Do you hear what I hear?

The 2012 Sonic Brand Study from Katz Marketing Solutions reflects how jingles, taglines, and other aural cues can influence consumer perception and emotions.

Katz tested the “audio signatures” of 24 companies, including Pillsbury, Old Spice, Farmers Insurance, and Duracell.   The results are fascinating – some really rich meanings can emerge from just a few seconds of sound.