"Death to Doilies"

The Profession Association of Innkeepers (people who run bed and breakfasts) are trying to remake the image of the B&B.  They are seeking to attract younger travelers, and get away from the notion that a B&B is like a stay at grandma’s house.

Their campaign is called “Death to Doilies.”  As you might expect, not all innkeepers are on board – many of them are fond of the “Grandma” image that their trade organization is trying to depart from.  So it is a tricky balance the organization is trying to negotiate.