Oh, yeahhhhh!!

We highlight a couple of new campaigns for established brands.  First, Unilever’s latest campaign for Slim-Fast, which is an attempt to appeal to what they think is the unconscious reason women want to lose weight – sex appeal.   It features lines like “I want to show off my new ass” and “I want my jeans to come off easier.”   Too heavy-handed or just right?

Also there is Kraft’s re-introduction of the classic Kool-Aid Man icon.  They’re trying to develop him into a more well-rounded character, as opposed to a guy who just screams and crashes through walls.  Although the guy who used to just crash through walls was killer.