Nice lungs

The Cancer Society of FInland has created a new anti-smoking campaign called “Tobacco Body.”  It is an interactive (and somewhat graphic) website that depicts the consequences of smoking.

Around the world, organizations have tried many, many ways to induce people to put down their cigarettes.  Although images like these are shocking, it is not clear that they succeed in getting a lot of people to quit.

How well do you think this campaign will work?