Baby branding

Jennifer Barba from ZMET Global Partner Frame Consulting in Mexico City has passed along an article that says a lot about our culture -- specifically, the intersection of technology and modern parenting.

It describes how many parents are establishing "digital trust funds" for their infants and toddlers.  This involves setting up email accounts, domain names, even social media accounts for their children.  In some cases parents are even tweeting in their child's voice as a way of establishing their kid's personal brand at an early age.

What are the marketing implications of this?  And, more importantly, do you think this affects a child's ability to form his/her own identity and grow into an independent person?