Lessons from the Ice Bucket Challenge

I initially saw this article about the Ice Bucket Challenge on the blog of Olson Zaltman's global partner, TMRC in China.

The campaign has been incredibly successful and has raised more than $100 million for ALS. But knowing what will make something go viral like this is far from an exact science and viral campaigns are notoriously difficult to replicate.

Nonetheless, the linked article offers some hypotheses for why the Challenge was such a hit and what lessons other organizations might learn from it.