Me, me, me!

Maybe the key to thinking creatively is to ruminate about how wonderful you are.

New research in the Journal of Experimental Psychology suggests a correlation between the need to be unique and higher levels of creativity.

Interestingly, the effect was only seen when people were prompted to think of themselves as entitled. People who always think of themselves as special and unique are not more or less creative than average. (They’re just insufferable asses.)