Branding by Bey

Thanks to Jerry Olson for drawing my attention to this column about what marketers can learn from Beyonce.

Beyonce is brilliant at creating buzz around her album releases (the music industry equivalent of product launches). The author explains that more traditional marketers can take several lessons from her:

1.       Develop a rock solid brand identity

2.       Understand your community

3.       Engage with your community

4.       Build momentum

5.       Take risks

Interesting perspective on how Beyonce works diligently, through all avenues, to build and maintain her personal brand.