Trash or treasure?

The image above is how Yeezy Gap clothing is being displayed in store. When Kanye West first saw the clothes displayed on hangers, he became upset and instead demanded that they be placed inside these containers that resemble giant garbage bags.

His line certainly isn’t priced like trash. A Yeezy Gap keychain will cost you $40.  A parka goes for up to $340.

The image above went viral and the reaction was, predictably, negative.  

“I love Kanye but couldn't imagine paying $200 for basic clothes out of a bag on the floor,” one fan tweeted.  

“Just like the thrift store experience except an ass-ton more expensive!” exclaimed another.

Kanye didn’t have much to say.  “Look, man. I’m an innovator,” he snapped. “And I’m not here to sit up here and apologize about my ideas.” However, you may have been unfamiliar with Yeezy Gap until seeing that photo – and now you are familiar with it and you’re probably thinking about it. Perhaps that was the point.

It is certainly a unique approach, which is commendable. Sometimes when people say they hate something, they really do hate it.  Other times, it’s just that they need to get familiar with it.

(Although this looks like a disaster, the bags apparently are better organized than they appear.)

We wonder what the experience is like for shoppers? Does this display reduced the perceived quality of the clothing? Is it frustrating? Less than dignified? Or is it perceived as cool experience or somehow more enticing than sorting through hangers or items folded up on a shelf?