This is how you live your brand purpose.Deutsche Telekom just won the Grand Prix in the Tech category at the WARC Media Awards. The company’s key brand message is “life…
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I thought I was the only one. This Apple commercial has sparked boundless quantities of online rage. There is an entire reddit forum (tastefully titled, “F*** this commercial!”) dedicated to it. I’ll admit,…
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I stumbled upon this product – Duke Cannon soap – in the grocery store last week. The awesomeness stopped me in my tracks. The New York Times today describes why…
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The American Marketing Association has published an article that serves as a valuable primer on behavior economics (or, if you prefer, “behavioral science”) and its impact on marketing. As Joel Rubinson…
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Audi last fall introduced its “Clowns” campaign. It was a departure from Audi’s traditional straightforward, earnest communication — and it is working. This campaign uses a troop of clowns to symbolize…
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You really wanted to drop your phone. Thanks to our Olson Zaltman colleague Tim Bradley for sharing an article in the October 2017 Journal of Marketing Research that suggests that…
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It is this one, right here. As part of a settlement with the US federal government, tobacco companies…
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What are the limits of self-improvement – and of the human mind? Here is a Wall St. Journal feature about a very intelligent young man who went about testing the…
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Olson Zaltman has just published an article on Medium about the perils brands face when wading into political issues. Exhibit A: Papa John’s. Its CEO John Schnatter has been quite…
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Nothing breakthrough here, just a primer on confirmation bias. In short, we see the world not as it is, but as we think it is or as we want it…
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The New York Times features a set of ads for the new Toyota Camry – same campaign, same car, but different ads depending, in part, on your race and ethnicity.…
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