James Forr

Crayons aren’t all that cool anymore. They used to be a staple of childhood and still are, to an extent. But they have been crowded out a bit by markers…

jon-tyson-518780-unsplash.jpg Harvard Business Review recently published an article called “The Surprising Power of Questions.” (Thanks to Olson Zaltman's Joe Plummer for sharing).It focuses on the unconscious effects that asking questions…

If you don’t follow Richard Shotton on Twitter, you should. Every day he posts thought-provoking ideas about our field.He recently published an article outlining three mistakes to avoid when applying…

We study a lot of brands that have “badge value,” that signal our status to other people. Research just published by the Journal of Marketing and summarized in the Harvard…

I grew up across the street from a bowling alley. It was rough around the edges but I had a lot of fun there. It also had a very distinct…

(AP Photo: Gene J. Puskar) Americans’ relationship with the police is complicated – and has become more complicated in the wake of a highly-publicized series of shootings of people of…

I bet you never thought to pay $25 for a nap.Thanks for Jess for sending along news of Casper’s just-opened storefront in New York called The Dreamery. For $25 you…

In a Medium article about purpose-driven brands we described what we called “Opportunist” brands, which jump on social issues in the most superficial way and try to take advantage of…

I generally prefer to steer clear of politics here, but this Fast Co Design article about the visual identity of the Alexandria Ocasio-Cortez campaign was too good to pass up. It’s…

Two magazine covers this week use visual metaphor to drive home the emotional impact of separating immigrant children from their parents at the US border.The Time cover above has been “fact-checked”…

Thanks to OZ's Randy Adis for sharing details of the so-called speech-to-song illusion, which is examined in a new paper in the journal PLOS ONE.Our brains have “word detectors” and…

An Ad Council campaign designed to persuade employers to hire young people who lack a higher education or traditional work experience has won the Grand Prix of the Effective Innovation…