James Forr

Excellent video from Mark Ritson of Marketing Week, who breaks down the evolution of the memorable series of “It’s a Tide Ad” spots that ran during the 2018 Super Bowl.Tide…

Some metaphors are hard to understand. This New York Times article analyzes the (possibly) recent trend in some cultures, including American culture, of comparing babies to food. Think about phrases like…

Marketers (and, increasingly, people in the C-suites) love Net Promoter Score (NPS). However, a recent article in the Wall Street Journal, headlined “The Dubious Management Fad Sweeping Corporate America,” attempts…

If you are Kiwi Shoe Polish, developing great communication would seem like a challenge. Shoe polish appears to be pretty close to a commodity category, a decidedly unglamorous category, and…

For the last decade or so, since the publication of the seminal work on behavioral science, Nudge, so-called “nudges” have become a popular tool in marketing and social policy circles.For…

Pete Buttigieg’s candidacy for the Democratic nomination is fascinating from a branding and communication perspective.First, he is letting his supporters control his brand identity. The design firm Hyperakt has created…

The Museum of Brands in London is using branded products and packaging to enhance the lives of people with dementia. The director of the museum says that she often hears people…

Last week I was speaking to a client who mentioned “construal level theory,” which I had never heard of before. What it comes down to is this: The more distant…

Many marketers preach about the power of stories – and they are not wrong. An article in Harper’sgoes into depth about stories, their history, and how they work.The author explains…

Photo Credit: Unsplash/Eaters Collective There are numerous reasons we should eat less meat. It’s better for the planet. It’s better for our bodies. And non-meat options also can taste really…

Photo credit: Business Wire Increasingly, brands are trying to reach consumers in ways that go beyond traditional advertising. Tide laundry detergent is pretty good at this.P&G has announced it is…

Does it matter if you like your doctor? Research from Stanford suggests that it does.In one study, patients received a pinprick test, like the ones you get when you are…