James Forr

You may have seen Hendrick’s Gin on the shelves and wondered about its rich history.  Maybe you tried to envision your great-great grandfather drinking it at the neighborhood saloon in…

SickKids, a children’s hospital in Toronto, is trying to raise money for a new hospital. And they really need a new hospital – the current ICU, in particular, is noisy,…

OZ’s Joe Plummer sends along this review of the “most empowering” ads of Q3, according to Ace Metrix.I am amazed at how Nike never seems to exhaust the wellspring of creative ideas…

Social norms can exert a powerful influence on behavior. A recent study summarized in the Harvard Business Review suggests that the best way to persuade people to reduce power consumption is not to…

As you may know, the trendy fitness company SoulCycle was hit with a boycott last month after the chairman of its parent company, Stephen Ross, hosted a fundraiser for Donald…

American consumers generally don’t embrace eating insects. As far back at 2013, however, the United Nations encouraged people to eat bugs. Many of them are high in nutritional content, taste…

In the wake of disasters, what governments and humanitarian organizations need is cash. Instead, what they too often get is stuff. No matter how often the message gets repeated, people…

In a classic case of the whole being greater than the sum of the parts…a study from the Journal of Marketing Management, summarized in this article, claims that accommodations, clothing…

We recommend Suzanne Pope’s Tumblr, “Ad Teachings.” She discusses the ins and outs of advertising, with a number of compelling examples of ads that cut through the media clutter.In this…

Martin Castro/Unsplash A little late for Independence Day, but nonetheless interesting. An examination of the psychology of wearing clothes featuring the American flag.Apparel brands incorporate the flag in their products…

When you’re making a hotel reservation and you see in red, “Only two rooms left at this price,” do you believe it?This article by Simon Shaw of Trinity McQueen, an…

Diane Feldman, a political researcher, has posted a fascinating analysis of the challenges female presidential candidates face in “branding” themselves, the core of which focuses on implicit bias and Jungian…