The graphic above was posted by one of our favorite Marketing Twitter follows, @Suzannepope. Her point is, obviously, that euphemisms and flabby language are relatively ineffective.If you want people to…
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The screenshot above was tweeted this morning by Dr. Rebecca Reczek, Professor of Marketing at Ohio State.In 2010, she co-authored a paper in the Journal of Marketing, “The Sustainability Liability: Potential Negative…
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Early in his career, before the Muppets, Jim Henson was hired by Wilkins Coffee to create a series of TV commercials for the Washington DC market.The resulting 179 ads, featuring…
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Robert Wilcox / Unsplash We still sometimes get questions from quant-oriented clients about what seem like small sample sizes in our qualitative research. This article describes a relatively new trend…
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A new study in the Proceedings of the National Academy of Sciences highlights the link between emotions and addiction, and contains significant implications for substance abuse intervention. The research suggests…
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In this Q&A, Wharton Professor of Marketing Cait Lamberton discusses the psychological pros and cons of rental clothing, which is disrupting the retail fashion industry.Services such as Rent the Runway…
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Credit: Aarón Blanco Tejedor Acetaminophen does a lot of wonderful things but it also may turn you heartless.Not only does that medication reduce pain, but it also reduces one’s empathy…
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Over the holidays, I stumbled onto a book and a podcast that have implications for how we think about the resistance people have to innovations.Companies frequently study consumer perceptions of…
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You may know about the theory of eye image compliance. If you see a piece of paper with a pair of eyes on it is posted above the coffee machine…
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Thanks to OZ’s Jake Wax for sharing this article about the psychology of how receivers select their uniform numbers in the NFL.The league used to have a rule that all receivers must…
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Something to keep in mind at this time of year – there is no such thing as comfort food.A research study that appears in Health Psychology from the American Psychological…
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Image: Andres Siimon/Unsplash Insightful new article here from Journal of Health Politics, Policy and Law about three common mistakes in health messaging interventions. The three errors are:1) Emphasizing the prevalence…
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