What makes a great slot machine game? A lot of factors, actually. Music, colors, even the themes – like how the click-click-click of a Wheel of Fortune game can remind…
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Why do people drive for Uber? An obvious, surface-level answer is “for the money.” However, as this NPR story suggests, People’s Uber, which operates in China, attracts drivers for other…
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The article discussed in this video was named the best article published in 2014 in Cornell Hospitality Quarterly. Kathryn LaTour (professor at Cornell) and Lou Carbone (of Experience Engineering) discuss…
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If you have a free 45 minutes or so, please consider investing it in this webinar from Peter Boatwright from Carnegie Mellon. His book is called Built to Love, and…
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Lord knows whether this new research may or may not mean anything but it was weird and counter-intuitive, and thus a good Z-Files candidate. Researchers at Stanford have published an…
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Could you draw the Apple logo from memory? Could you even identify it if you saw it? A new study suggests the answer to those questions probably is “no.” Eight-five…
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Thanks to Jessica Ames for sending along this article about humor as a social lubricant. A study from the University College London suggests that people who have been laughing are…
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This won’t be surprising to most people reading this blog, but... P&G just completed an internal study of 300 TV ads, 85 online videos, 100 Facebook posts and 50 in-store…
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This is a follow-up on my virtual reality post from a few weeks ago. VR remains in the news, with articles about different applications of the technology that could drastically…
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Brick-and-mortar retail shopping hasn’t changed much over the years; however, one company is using technology to transform the experience. It is a company that might surprise you – Lowe’s. Lowe’s…
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Brick-and-mortar retail shopping hasn’t changed much over the years; however, one company is using technology to transform the experience. It is a company that might surprise you – Lowe’s. Lowe’s…
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