James Forr

This article hit close to home for me because: 1) I just had my first Airbnb experience2) My honeymoon in Japan was one of the most amazing experiences of my…

I am disappointed that I had never heard of this study until yesterday because it is the coolest piece of research ever. (It also has never been published in a…

A number of organizations use social media to tell their brand story quite effectively. One of the best might surprise you – NASA. The sheer number of social media tools…

The image above is from Burberry World, located in Burberry’s London flagship store. It is a 19th-Century themed store that includes high-tech twists like RFID tags that activate various videos.…

The Atlantic discusses the psychology of waiting in line. Research suggests long lines are paradoxical. Sometimes, of course, they are simply annoying. Other times, however, they increase the perceived value…

In case you missed it when it was first published – a study from researchers at the University of Minnesota and University of Texas at San Antonio suggests that women…

We have tried to raise our children (boy and girl) in a gender neutral way, but we have been amazed that they have gravitated toward very stereotypical boy/girl preferences. Our…

Entertaining piece in the NY Times about the “weird science” of naming new products. As you probably know there are agencies – and divisions within larger agencies – that specialize…

This article from The Economist analyzes why everyone seems so busy today – especially in the US. We are busy, but the article argues it is largely by choice rather…

While on break, I came across this article from the New York Times, about how the Milwaukee Bucks of the National Basketball Association have hired a facial coding expert to…

I highly recommend Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy by Joel Beckerman, a composer and audio engineer. The book contains a number of examples…

Here is a Harvard Business Review Q&A with Zoe Lu from the University of Wisconsin about a study that suggests that people feel more negatively toward people, images, or sounds…