James Forr

There is still a place for old-school processed food brands, even in an American culture where foodies are “in” and packaged foods are often framed as unhealthy or second-rate. This…

We have unearthed an interesting and vaguely disturbing article that summarizes research into the psychology of power. Power affects the brain in unusual ways, making people more decisive, more abstract…

This woman is wearing a coat made out of the chest hair of 300 men.  No, seriously. A British dairy company created this ad in a (probably flawed) attempt to…

This article describes how the mind processes traumatic situations.  Specifically, it deals with rape victims, who, evidence suggests, struggle to remember their experience in a standard, linear way.  However, the…

In honor of Father’s Day, below are a couple of very brief columns about how brands can appeal to fathers (and mothers, at the same time) The first column highlights…

Here is a story about another iconic advertising metaphor – the Maxell “Blown Away Guy.” It’s a great visual metaphor that seamlessly (and cleverly) ties the product experience to the…

James was buying groceries a couple of weeks ago when he crossed paths in the checkout line with some dude wearing gold-encrusted Beats by Dre headphones draped around his neck. …

This is a powerful ad created by an organization in Spain known as ANAR, which is dedicated to preventing child abuse. The sidewalk billboard contains two messages in one –…

A couple of years ago, James and his father-in-law built a large bookshelf.  It was his first experience with woodworking since ninth grade industrial arts class, but he  found that…

  Ben Selwyn from our global partner BDRC-JonesDonald in Australia sends along this overview of what is au courant in the field of neuromarketing. Included are overviews of eye tracking,…

Here is a brilliant marketing idea from +Kota, the largest pet store chain in Mexico. They were looking for a way to promote their new delivery service.   Their idea?  “Delivery…