James Forr

Wired discusses Black & Decker’s attempt to reinvent itself. At one time, Black & Decker was one of the premier power tool brands in the U.S. but its brand image…

We recently stumbled upon this op-ed piece in the New York Times headlined “Art Makes You Smart.” A study by three researchers suggests that young people who visited an art…

Old Spice launched an ad campaign called “Mom Song” last week that has gone viral. If you haven’t seen it, you can check it out here and read the controversy…

W Hotels have grown on James.  When he first stayed at one, he felt like the high school nerd who somehow had sneaked into the cool kids’ party.  But after…

James just finished a new book by Chris Malone (an alum P&G, ARAMARK, and the NBA) and Susan Fiske (Professor of Psychology and Public Affairs at Princeton) called The Human…

Tip of the cap to Fast Company for this article entitled,  “Why Our Brains Love Curvy Architecture.” Ironically, the article doesn’t definitively answer the question put forth in the headline,…

New York Times this week discussed the death of the advertising catchphrase. Some of the most iconic campaigns through the years have featured taglines that have become a part of…

Here is an excellent TED Talk from industrial designer Jinsop Lee.   He argues that companies should leverage all five senses when designing products or experiences – and supports his argument…

From the blog of TMRC, our ZMET global partner in China,  a report from Accenture about the ways in which companies are using digital gaming to build brand loyalty. The…

A couple of us at Olson Zaltman have had a long-running, uber-nerdy debate about whether music should be considered a Deep Metaphor.  So a recent study really strikes a chord.…

The Harvard Gazette discusses why people are attracted to horror movies, and the sociocultural forces that have shaped the genre over the years. Although few ads (actually, none that come…

This ad for the Indian jewelry company Tanishq has been taking India by storm. It is extremely daring by Indian cultural standards, featuring a bride preparing for her second marriage.…