James Forr

Jerry Zaltman passes along an article from the University of Chicago Magazine.  It is a feature story on philosopher Jesse Prinz and his take on the nature vs.nurture debate (along…

Richard Smith from our ZMET global partner, BDRC Continental, sends along this interactive BBC story about a murder case in Iceland. It is a fascinating read, and is a great…

Here is a blog post from David Measer of Crispin Porter + Bogusky about what he calls “The Changing Face of Masculinity.” He uses examples from the past week in…

It is rather alarming how frequently we make unconscious judgments about one another based on utterly nonsensical criteria. New research suggests that (in Western cultures, at least) when we meet…

Campos Research sent out this blog post the other day about our fair city, Pittsburgh, and the psychology of smoking. Not only do Pittsburghers still light up, but the habit…

Here is a link to some interesting works of art based on insights from neuroscience. The artist, Michelle Hunter, displayed these recently at the Neuromarketing World Forum in New York,…

Here is an example of another human universal: The game of peek-a-boo. The article linked above contains some insights about the role the game plays in mental development and also…

Gamification has become trendy in business circles in the past couple of years, but it’s really just old wine in new bottles. (There is evidence that the Egyptians used a…

Chipotle has launched a mini-series of sorts to parody industrial agriculture and highlight its perceived dangers. New Yorker magazine has a very interesting article about the history of food companies…

Thanks to our managing partner Jerry Olson for sharing this article about Tesla and its battles to sell cars direct to consumers, rather than through dealerships. Jerry notes: “Is this…

What is your earliest memory? Mine was watching the parade of ships in New York during the Bicentennial. Well…either that or getting kicked in the stomach by Big Tony, the…

A study recently published in the Journal of Consumer Research speaks to the power of fear as a motivator – and, unexpectedly, as a driver of brand loyalty. The research…