The future may well be here. The Wall Street Journal explains a phenomenon that it claims could be the next big thing in advertising -- chatvertising. The chat service Kik…
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This seems like a particularly appropriate item to share on a Friday. It is a clever new social media campaign from Carlsberg called "Happy Beer Time." Bar patrons can add…
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Although Airbnb has grown wildly successful in a short period of time, they are not standing still. The company just rolled out some powerful new brand messaging. It is all…
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Today we share an article from Northwestern’s Kellogg School of Management about the perils of strict quantitative thinking. It is headlined, "Are Bean Counters More Selfish?" As the article states,…
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Those of us who speak more than one language can have more than one personality. This stems from a column in The New Republic in which its senior editor tells…
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Here is another one that might invite the "cool or creepy" question. It is British Airways' happiness blanket. It features fiber optic sensors that can "read" your emotional state. If…
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In the news today...the latest Facebook firestorm. As part of a collaboration with researchers, Facebook apparently altered users’ News Feeds to measure the effect those changes would have on the…
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Here is a clever piece of research on how people perceive you if you are chewing gum. (Note: This “research” was conducted by a gum manufacturer…so take it for what…
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Here is a MediaPost Q&A with George Newman, Assistant Professor of Organizational Behavior at Yale School of Management. Newman’s research suggests that where a product was produced has an impact…
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Casey Kasem died this weekend. (For those of you outside the US, he was a radio DJ who hosted a wildly popular syndicated Top 40 countdown show for many years).…
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A column from the New York Times about the biology of risk. The author has studied London traders and found that the more volatile markets are, the less risk those…
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Some Friday fun courtesy of Instagram, and this great example of top-down processing. A Cheeto is a Cheeto is a Cheeto…until you click on each of the pictures and read…
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