James Forr

The Guardian’s fashion blog profiles the marketing campaign for a new and rapidly growing company – Shinola. Shinola makes some very cool-looking, higher-end watches, along with leather goods and bicycles.…

Here is a new report from Trendwatching.com.  The focus is heritage brands. A brand’s heritage, of course, can carry a tremendous amount of positive equity.  The flip side of heritage…

Fast Company talks to Adam Fleischman, a restaurateur whose new fast-food outlet is called ChocoChicken.  Yes, it’s exactly what it sounds like – chocolate-flavored fried chicken. The menu includes other…

A recent study in the Journal of Consumer Research (which is summarized here and here) purports to explain why women buy luxury handbags. The authors posit that such luxury goods…

Perhaps facial expressions are not as meaningful as we think they are. Northeastern University professor of psychology Lisa Feldman Barrett has published research that seems to contradict the famous study…

  Here is the latest innovation from those brilliant minds at MIT. It is a vest that, when connected to a specially-designed e-book, enables you to have the same emotional…

A new cognitive science website called The Psych Report features a Q&A with Oberlin College Psychology Professor Paul Thibodeau, who analyzes the metaphors used by Barack Obama during his recent…

Although Steve Jobs stories can grow tiresome, this piece from Forbes is a good one, and centers on a tale we had not read before. It a retrospective on how…

This is a compelling example of positioning from the television industry:  “CBS News Sunday Morning.” As the writer suggests, we live in a time when attention spans seem to be…

A recap of a recent presentation by Daniel Kahneman, who won a Nobel Prize in economics for his research into decision-making. In short, we don't make decisions the way we…

Bob Woodard from our partner Deep Marketing Alliance, LLC sent us this great video about storytelling.  (The video itself is an example of an engaging story). In short, a compelling…

This is “old news” but it was new to us.  So perhaps it is new to you.  It is an example of why branded content is so valuable and in…