At one time in his life, James thought pretty much anything worth eating was made by Hostess. He spent the spring and summer of 1979 devouring boxes and boxes of…
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Not wanting to alienate anyone, I went back and forth about whether to send this article out, but I do think it’s a very interesting piece about how the Obama…
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This NPR study discusses reported vs. actual church attendance in the United States, and contains some implications for market research. Forty-five percent of Americans say they attend church every Sunday. …
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The Ohio State football team won this weekend, so that might be good news for Barack Obama. This article from the Washington Post summarizes research on the random and…
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Here is a quick read about why marketing budgets are on the rise, a great development. For a variety of reasons, from interest in Big Data to increased focus on…
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Bob Garfield writes a column about a credit card brand that is doing well globally while being virtually invisible in North America today – Diners Club. (Coincidentally, it was the…
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A number of high profile companies and brands -- including Microsoft, eBay, and Diet Coke -- have revamped their logos in recent months. This commentary discusses the challenges associated with…
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James was in the emergency room at University Hospital. His daughter had been screaming and wailing for hours and he didn’t know what was wrong. So there he was, holding…
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This article from the Marketing Daily newsletter discusses the marriage of entertainment and relevance in advertising. This isn’t a groundbreaking idea, of course, but the article gives examples of some…
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After extensive consumer research, the fast food chain Wendy’s has revamped its logo for the first time in almost 30 years. While the research methodology is unspecified, the CEO of…
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Oreo has been marking its 100th anniversary in a very distinctive way. http://creativity-online.com/news/oreos-100day-daily-twist-campaign-puts-cookie-in-conversation/237111 http://adage.com/article/creativity-pick-of-the-day/oreo-s-final-daily-twist-created-live-times-square/237553/ Again, it is a campaign that celebrates our ability to unleash the kid inside of us. …
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In ZMET interviews, we frequently hear how certain heritage brands enable people to return to their youth and escape the stultifying adult world. However, these nostalgic feelings can be difficult…
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