James Forr

I recall a presentation we did at a major Fortune 100 company, in which we presented some findings that ran counter to the views of one upper-level manager. After the…

This recent article from The Economist compares and contrasts how beer and spirits operate in the US, and explains why, for example, craft beers have proliferated while small distilleries generally…

Here is an article about the role of research in creative development. As we know (and as this article illustrates) agencies don’t always embrace research because they believe research “tells…

A cautionary tale from the Wall Street Journal about doing the legal thing, but maybe not the right thing, in the new era of social media. The culprit: Progressive Insurance,…

At a public health conference a few weeks ago one of our former clients from The Robert Wood Johnson Foundation, who is now a professor of journalism and communications, shared…

In our research, we frequently see people describe a longing for their childhood -- a time when life was supposedly simpler and filled with fewer responsibilities.  (James had such an…

Did Olympic bronze medalists feel better about their performance than their rivals who won the silver?  This study suggests so. The implication is that our framing for events shapes how…

When I was six, I received the coolest Christmas present ever – a creepy “science assembly project” called The Visible Man.   I was legitimately excited about it and always promised…

On the blog of our partner in India and China, TMRC, Holger Metzger has posted an article from Tina Rosenberg of the New York Times about the past, present, and…

Stumbled upon this article from Wired about specific ways in which our physical surroundings (including wall color, ceiling height, and furniture design) can affect the way we think. This reminds…

The 2012 Sonic Brand Study from Katz Marketing Solutions reflects how jingles, taglines, and other aural cues can influence consumer perception and emotions. Katz tested the “audio signatures” of 24…

Of the many studies we have conducted over the years there is one that I have been asked to present at conferences around the world over a dozen times, this…