James Forr

Here is a cute, little blog entry about “How Angry Birds Made Me a Better Manager.”  The point is that using a metaphor can open up new ways of thinking…

Almost everyone has a good story about their first car.  Mine was a 1982 Buick LeSabre.  It was like driving a sofa.  I wrecked it at least three times, once…

James just finished The Age of Insight by Nobel Prize winning neuroscientist Eric Kandel.  Kandel has conducted extensive research into the workings of human memory. In this book, Kandel focuses…

So many companies and brands are concerned with how to utilize social media these days, it can be easy to forget some of the older, but still extremely important methods…

Enjoy this New York Times article about the theory of embodied cognition (with some additional juicy details here) The writer mentions a couple of well-known examples (e.g. if you are…

Where did all my money go?   It’s an age old question, and the answer has changed over time. This piece investigates how Americans spent their money in 1949 as…

Larry Dobrow at MediaPost.com has provided an insightful analysis of Columbia Sportswear’s “Great Moments in Trying Stuff” campaign.  The viral videos from this campaign are funny but still product centric…

Over the past few years the use of corporate mascots had waned as agencies were trying to roll out more sophisticated campaigns, but it seems Facebook and other social media…

This article on the science of craving attempts to explain why we are attracted to sweets, chips, and other foods that are “bad for you” when consumed in excess.  Our…

What’s happening in the world of neuroscience these days? Mapping. Mapping out neural connections in our brains, to be more precise. The patterns of these connections may be the key…

The cover article of the New York Times Magazine this week contains a really fascinating dive into the world of habit formation and marketing. It details Target’s efforts to identify…