Josiah Foster from OZA's global partner MindRoads in Brazil has forwarded this article from the Boston Globe about embodied cognition and the ability of metaphor to shape thought. This contains…
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The podcast linked below discusses innovation and some of the barriers that can inhibit creative thinking in large corporate environments. http://www.researchtalk.co.uk/rt/2007/07/24/client-innovation-roundtable/ This is a roundtable discussion filmed in the UK featuring…
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A study recently published in the Journal of Consumer Research suggests that the company you keep can unconsciously affect how much you eat. In summary, if you observe an overweight…
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Another “scare tactic” campaign, although this one is a little less visually disturbing than the “no texting while driving” campaign in Wales. This comes from the Department of Health and…
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A special “current events” edition of the Forr Files, as Barack Obama prepares to speak to Congress about health care reform. Books by George Lakoff, a linguist at the University…
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Here is an entry from the LabNotes blog (an excellent blog created by the folks at NameLab). It discusses the possible unanticipated drawbacks of branding produce: "We’ve noticed an increase…
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A county in South Wales, UK has produced a controversial television public service announcement that illustrates the dangers of texting while driving. You can view the entire PSA here. Although…
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Dear “Consumer Geek-a-Zoids,” This audio clip apparently has been around for two years; however, I just heard it for the first time last week. This is how one consumer reacted…
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The July/August issue of Scientific American Mind contains an article about the role of music in our lives. Among the highlights: Music is truly the universal language. When people in…
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Metaphors associating white with goodness (“as pure as the driven snow”) and black with sadness or evil (“the dark side”) are prevalent in the English language (and probably in other…
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Metaphors are everywhere. As the author of The Immortal Game: A History of Chess states, “So much about the experience of living is intangible, we need choice comparisons and symbols…
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