James Forr

Suphavat Khamijoun from OZA's global partner in Thailand, TMRC Research, passes along an article by Jonah Lehrer (author of Proust was a Neuroscientist and How We Decide) about the so-called…

The Economist on a strategic challenge that Nestle is facing – how to credibly brand itself as a health-and-wellness company after so many years of being so closely identified with…

An article from the Wall St. Journal discusses how you can unearth breakthrough insights if you just let your unconscious mind roam freely.

Thank you to Fabrizio Spinelli from our global partner Mindroads in Brazil, who sends along this article about how technology is changing the way we tell stories. The takeaway is…

Disney is struggling to figure out what to do with its most iconic brand, Mickey Mouse. In his early days, Mickey was a wild and crazy guy – almost like…

Here is a little case study about a marketing blunder that might not have been a marketing blunder. The article deals with a contest sponsored by Kraft Foods Australia which…

A recent article in the Wall St. Journal describes the marketing tactics that some luxury brands are employing to overcome “shoppers’ guilt” in these trying economic times.

When I was still living in State College, Pennsylvania I watched several longtime Mom & Pop stores go out of business as big box retailers moved into town and siphoned…

This piece from The Atlantic discusses a paradox present within the “American DNA” – the conflict between Americans’ risk-taking entrepreneurial spirit and their risk-averse Puritanical sensibilities. As we have found…

An article in the current Scientific American Mind provides some insights into the psychology of pain – including nuggets that could be particularly relevant to the medical industry.  Some of…

According to an article in the New York Times, the Democratic governor of New Jersey has very subtly made a campaign issue out of the size of his Republican opponent’s…

At OZA, we often describe how powerful stories can help build and maintain brand image.  Here is Exhibit A from Volvo’s website -- The Volvo Saved My Life Club. At…