James Forr

A spate of books decrying the downfall of the printed word in the world of Kindle and internet reading has emerged in the past few years. Nicholas Carr acknowledges that…

A study appearing in the Journal of Consumer Research suggests several factors that help people maintain self-control. One key is setting a mental budget.   In other words, if you are…

This comes to us courtesy of Fabrizio Spinelli at OZA's global partner in Brazil, Mindroads. A very touching story about loss and life…made even more touching by Mr. Sabila’s use…

What does this logo say to you?  It’s the new logo for Seattle’s Best Coffee.  Or, as the Seattle Post-Intelligencer called it, “Seattle’s Best Bloodbank.” This blog post details some…

This is a long, but very interesting article from the New York Times about the emerging science that suggests humans have an innate sense of right and wrong from birth.…

Magnum, one of the leading condom manufacturers in the US, is unrolling a new marketing campaign. This article talks about how Magnum is trying to leverage the broader life context…

Jonah Lehrer is an outstanding writer for the New Yorker who always has good stuff to say about the workings of the mind. Here is a blog post from Lehrer…

I’ve been skimming through a new book called Brainwashed: Challenging the Myth of Black Inferiority written by Tom Burrell, founder of Burrell Communications. Burrell (pictured above) discusses African-American consumer behavior…

Here is a quirky little article about exit signs.   There are some interesting insights here about the power of visual imagery (check out the discussion in the article about the…

This is a new book about the unconscious mind.  I think the title and subtitle are self-explanatory.  The subject matter is very appropriate for the kind of work OZA does.…

A short article from the NY Times dealing with people’s thoughts and feelings about moving. Note the different psychological perspectives the writer describes, along with her references to the metaphors…

...Lady Gaga, of all people. The above blog entry discusses how she has built a community of fans who are deeply loyal to her “brand.”  And, of course, it goes…