James Forr

Another compelling piece of research about how metaphor shapes thought. What’s the best way to combat crime?  Well, when researchers frame crime as a virus or an epidemic, people tended…

From the New York Times.  How a New York City chain pharmacy, Duane Reade (recently purchased by Walgreen’s), overcame neighborhood opposition to a new store in Brooklyn. In short, they…

This is a weird one.  According to an article in the Journal of Consumer Research, the speed at which people react to purchase opportunities is highly correlated with… ….guess…. …The…

Here is research from an assistant professor of marketing at Penn State that is intriguing on many levels.  If you have a particular interest in corporate logos, this is a…

This article essentially asks the question “how much technology is too much?” No, it’s not another article claiming that the Kindle will bring about the downfall of civilization. At issue…

Here is a discussion of a very creative outdoor advertising concept designed by Caribou Coffee – a bus shelter that is designed to look like an oven. This "ad" promotes…

A recent article in Scientific American describes the “halo effect” that healthy side dishes can provide to an otherwise unhealthy meal. Two groups were asked to estimate the calorie count…

Photo from Fortune/CNN Q: If you earn $2 a day, what do you use to wash your hair? A: Until now, laundry flakes P&G is aiming to change that with…

What’s Mine is Yours by Rachel Botsman and Roo Rogers tackles the topic of collaborative consumption -- specifically, the creative ways in which some brands are appealing to consumers’ need…

Here is a link to an interesting talk by Philip Zimbardo, the psychology professor who conducted the famous Stanford Prison Experiment back in the 1970s. Here Zimbardo discusses how societal perceptions…

It’s pretty uncommon to get calls from multiple friends about a series of commercials.  But in the past week three separate people have called to ask me “why do I…

An article in the New York Times discusses the success of Southwest Airlines and the strategic challenges it faces in the future. When journalists write about Southwest, they typically credit…