James Forr

How many of these classic campaigns do you remember?  What made them work so well?

We know a lot about the power of visual images.  ZMET is based on the idea that we think in images rather than words.  New research from the University of…

  Here is a Washington Post article that discusses branding – specifically how non-profits and even public utilities have discovered its importance. Above is the logo of the D.C. Water…

From the New York Times this week, a look at Sharpie’s new campaign, which encourages teens to use Sharpies as a tool for self-expression.  It is an interesting way of…

Here is a snarky, tongue-in-cheek analysis of the history of food packaging.  It’s kind of interesting to see how packaging has evolved and the subconscious messages those packages sometimes communicate.

Here is an interview from the Marketing Science Institute featuring Baba Shiv from the Stanford Graduate School of Business and Bob Woodard, Vice President of Global Consumer and Customer Insights…

A little late but still relevant.  100 Things to Watch in 2011 from JWT. A lot of material in here was new to us – and may be to you…

An article from The Atlantic that describes how the New York Public Library is using new media creatively to engage its patrons and the community. This stands out because public…

Hi, Here is an article on the success of a burgeoning cult brand – Five Guys Burgers and Fries. James has been a member of this cult for several years.  …