James Forr

     An MIT study suggests that personalized online ads are not as effective as many marketers believe. The researchers argue that these ads work best when consumers are close…

This article describes the “tasty turnaround” engineered by Domino’s Pizza. Dominos’ current marketing campaign is brutally honest.  Domino’s directly confronts the perception that its product, heretofore, wasn’t very good.   They…

Today’s Wall St. Journal features an interview with Campbell’s CEO Doug Conant.  He discusses some of the challenges  his company is facing in 2011 – including marketing puzzles that he…

This is a New York Times article about experiments that suggest that the way we remember the past can be indicative of our mental health. In short, the tendency to…

The Yale Cultural Cognition Project examines how "individuals conform their beliefs about disputed matters of fact (e.g., whether global warming is a serious threat; whether the death penalty deters murder;…

ZMET is featured in a new book entitled I Is An Other: The Secret Life of Metaphor and How it Shapes the Way We See the World by James Geary.…

A study in the Journal of Consumer Research about the metaphor of love. People really can love their possessions.  The researchers found that people with an especially strong attachment to…

We hear a lot of talk about new media and how organizations can utilize different platforms effectively (or ineffectively). Here is  a website that parallels the very funny DirecTV commercials. …

  When good metaphors go bad.

Here is a link to ten ads that were featured at this year’s TED Conference. These were selected as particularly compelling  ads because they attempt to humanize their brands, and…

An op-ed piece from the New York Times' David Brooks about the unconscious mind and the link between rationality and emotion.

Two articles about established brands seeking to create new images for themselves. First, from the Wall Street Journal, an article about Carhartt, a brand traditionally identified with tough, rugged work…