Z-Files

Bob's Red Mill has long been known for its quirky, homemade-looking package designs—but no more. A fresh look has hit the shelves. Looking at the old design, one would think this…

Hospitals conduct lots of surveys aimed at improving patient satisfaction. However, it is unlikely those surveys revealed one very easy answer that researchers at the University of Texas Southwestern Medical…

Credit: Irina Iriser / Unsplash When things are changing rapidly, many of us cling to something old or familiar to moor ourselves against the storm. One such anchor for Gen…

A recent market research report is going to leave a lot of would-be-grandparents a little less hopeful. In July, The Harris Poll published a pet-focused survey of over 2,000 Americans…

Surprise was a topic at Cannes this summer. According to this WARC article, the session centered on how eliciting surprise—via packaging, messaging, or innovation—invites consumers to rethink their perceptions of…

We’re continuing with our theme of Cannes Lions winners this week with a campaign built on a mystery. I remember being amused back in March of this year when I…

Pedigree Brasil won Gold this year at the Cannes Lions International Festival of Creativity 2026 for its “Caramelo” campaign. The campaign, which won for “Creative Effectiveness,” highlights how a brand…

Father's Day is past, so this comes two weeks and perhaps 11 years too late. But this may be the most emotionally intense ad I have ever seen. It was…

As we know well, what consumers say is not always what they do. For example, consumers often say they want to support brands that "do good" in the world, but…

As we watch the World Cup over the next few weeks, we may see a few penalty kicks. If we do, we'll also likely see the goalie diving to one…

Feeling a sudden urge to visit the ballet? It might be marketing’s fault. But it’s not the ballet companies paying for the ads. It’s a recent surge in the use…

Remember Peloton?  In The Drum, Mark Ritson suggests the brand is destined to be remembered like Atari in the 1980s, Zima in the 1990s, or BlackBerry in the early 2000s—scorching…