Z-Files

An app with a funny name and quite possibly the most simple concept is taking off globally. “Are You Dead?” (or Demumu) is a Chinese app that checks in with people…

Novo Nordisk is struggling to differentiate Ozempic from other GLP-1s. It's becoming like Kleenex or Weed Eater, a brand name that has become synonymous with an entire category. As Novo…

In an effort to combat childhood obesity, the UK has imposed severe limits on the advertising of food and drinks high in fat, salt and sugar (HFSS, for short).HFSS products are banned…

Two of the biggest holiday gift hits in our home were (for our teenage daughter) a Polaroid camera and (for me) a coffee-table book about the 1912 baseball season.As Ben Foster…

Film studio A24 recently captured attention with a unique marketing move to promote its upcoming film The Drama. In early December, the studio took out space in the Boston Globe to run…

Just in time for the season, behavioral scientist Richard Shotton writes in Marketing Week about the psychology of giving.He boils down the academic research into what he calls "three wise…

Eric Prouzet / Unsplash It's the holiday season. Cards from friends and loved ones will soon flood your mailbox. But have you ever had the experience of shopping for a…

A few PepsiCo snacks are getting a remodel, removing artificial dyes and flavorings. The food & beverage giant announced the new product line Simply NKD™ in early November, calling it a strategic…

The opening weekend “Wicked: For Good” was magic for the movie industry.It raked in an estimated $150 million in North America, making it the second-biggest opening weekend of the year…

Coveted little trinkets are everywhere these days. Between Sonny Angels and Labubus, it seems like everybody, especially the younger generation, is after tiny accessories with whimsical personalities. And, as expected,…

The Philadelphia Art Museum’s rebrand has been a little bit… (wait for it)…rocky.First of all, it only just became “The Philadelphia Art Museum.”  That was part of the rebrand. Prior…

One of the year’s hottest new brands is David Bars, from David Protein.  Protein is big, especially with Gen Z, and David offers more proteinthan a typical protein bar (28…