c/o WARC Intuit knows something fascinating about Hispanic small business owners (SBOs) in the US and has turned that insight into an award-winning campaign.The business challenge was that many Hispanic…
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It intrigues us that characters on South Park, Family Guy, and The Simpsons can get away with saying and doing things that would get many shows drummed off the airwaves overnight. Does animation just…
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Last week, we discussed a new holiday ad from Amazon that was sweet and tender and nostalgic. Here is one from the British brand JD Sports that takes a very…
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Each holiday season, there are a few ads that stir strong opinions. One of them this season is Amazon’s “Joy Ride” ad.If you haven’t seen it, it features three elderly women on…
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Thanks to OZ’s Kelly Willis for signal boosting Snoop Dogg’s internet-breaking marketing head fake.Snoop posted on Instagram that he planned to “give up smoke,” which most people took to mean…
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If you get in trouble with your Thanksgiving turkey this week, you can always turn to the Butterball Turkey Talk-Line.As this column from MIT Sloan argues, the Talk-Line, which was…
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Unsplash / Vlad Tchompalov Did you know you can get drunk on tonic water? OZ’s Shelby Smith recently spotted a discussion of the placebo effect. When a patron asks for a…
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Credit: MediaPost Thanks to Jerry Olson for sharing this article about how a change in packaging and iconography reversed the fortunes of a moribund candy brand, Bit-O-Honey.Spangler Candy acquired the…
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Today is the anniversary of Orson Welles’ 1938 radio broadcast of “War of the Worlds,” which offers a fascinating window into the mysteries of human psychology.The broadcast, if you are…
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Often in research consumers discuss how time affects their lives. Events from the past, dreams for the future, demands in the present. Our perception of time, as an enemy or…
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Courtesy: Associated Press The auto industry has been using implicit appeals for decades, of course, but one little known application had nothing to do directly with selling cars. It was…
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To mark World Mental Health Day, the UK’s Norwich City FC partnered with the suicide prevention organization Samaritans to produce a gripping video that has received overwhelming praise online. (Please note that the…
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