This is slightly old news, but the content is evergreen. It is important for a brand, especially an established brand, to “make news” in order to stay relevant in the…
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David Aaker, author of the book Brand Relevance, highlights the above ad (for piano correspondence courses from the U.S. School of Music) in a recent blog post.His point is that…
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At one time in his life, James thought pretty much anything worth eating was made by Hostess. He spent the spring and summer of 1979 devouring boxes and boxes of…
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Not wanting to alienate anyone, I went back and forth about whether to send this article out, but I do think it’s a very interesting piece about how the Obama…
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This NPR study discusses reported vs. actual church attendance in the United States, and contains some implications for market research. Forty-five percent of Americans say they attend church every Sunday. …
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The Ohio State football team won this weekend, so that might be good news for Barack Obama. This article from the Washington Post summarizes research on the random and…
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Here is a quick read about why marketing budgets are on the rise, a great development. For a variety of reasons, from interest in Big Data to increased focus on…
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Bob Garfield writes a column about a credit card brand that is doing well globally while being virtually invisible in North America today – Diners Club. (Coincidentally, it was the…
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A number of high profile companies and brands -- including Microsoft, eBay, and Diet Coke -- have revamped their logos in recent months. This commentary discusses the challenges associated with…
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James was in the emergency room at University Hospital. His daughter had been screaming and wailing for hours and he didn’t know what was wrong. So there he was, holding…
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This article from the Marketing Daily newsletter discusses the marriage of entertainment and relevance in advertising. This isn’t a groundbreaking idea, of course, but the article gives examples of some…
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After extensive consumer research, the fast food chain Wendy’s has revamped its logo for the first time in almost 30 years. While the research methodology is unspecified, the CEO of…
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