This commercial is a slam-dunk

Here is a fantastic new ad from Gatorade that really shows the power of co-creation.

No explicit product claims, not dialogue, no explanations.  You probably don’t even have to know anything about basketball or know who these two players are to understand what this ad is saying about Gatorade and G1 chews, and the role they are designed to play in people’s lives.

The slam-dunk as a metaphor for life.